Dubai, United Arab Emirates – SS Heliodor Australia announced the release of the song “Al Hayba” in the Egyptian dialect. This collaboration with Universal Music MENA marks its third official production featuring artist Eva Madi.
This step follows Eva’s success with the songs “Sahir Eini” in the Egyptian dialect and “Ya Habibi” in the Gulf dialect. This confirms her ability to navigate between dialects and musical styles. Eva is characterized by agility and professionalism. This reflects a remarkable development in her artistic career.
The song’s lyrics are by Essam Shaaban, its music is by Mustafa Hamed, and its direction is by Eto. It offers a musical experience that blends authentic Egyptian melodies with modern Western arrangements. This gives it a vibrant and exciting artistic character.
Cinematic style
The song’s accompanying video carries a bold social message. In a cinematic style, it exposes the false image promoted by social media platforms. The video shows how wealth, appearances, and a preoccupation with a luxurious life are often portrayed as reality. The song urges the audience to stop believing everything presented on these platforms. It also urges us to distinguish between truth and illusion, between authenticity and artificiality.
The song presents an artistic stance that reflects a contemporary awareness of the issues facing Arab youth. It uses an artistic voice to express the contradictions faced by the digital generation. “Al Hayba” is not just a title; it is a call to redefine strength and honesty in a time when image trumps substance.
SS Heliodor Australia, a company specializing in supporting Arab talent and transforming their creative visions into global artistic projects, confirmed that “Al Hayba” represents the beginning of a series of surprises for Arab audiences. This is part of an Arab production vision with a global touch. It includes a new group of voices and artistic works.
