Dubai, United Arab Emirates – Experts and specialists in the automotive sector reported that local markets are currently witnessing a change in consumer demand patterns.
This is supported by increased competitiveness at remarkable rates, the launch of more diverse offers in unprecedented forms, and the expansion of new Asian brands of Chinese origin, whether through their offers or models.
They pointed out that these variables contributed to reshaping the sales map and market shares in the markets.
They also expected that local markets would continue to record similar new growth rates during the second half of this year, supported by population growth and consumer demand.
International reports on car market sales indicators in the UAE during the first half of this year revealed an unprecedented change in demand patterns and the car sales map.
With two Asian brands of Chinese origin acquiring, for the first time, two positions on the list of the five best-selling brands in local car markets.
sales growth
Data from Fox to Move, an international company specializing in car sales indicators around the world, showed that the UAE markets recorded a growth in sales during the first half of this year by 10.9%.
While the list of best-selling brands witnessed a historical change with the entry of two modern Chinese brands into the list of the five best-selling brands.
With the increasing competitiveness of sales of other Asian brands.
Ahmed Salah, a sales consultant at a car dealership, said, “The recent expansion of Asian brands in the UAE markets by offering offers and models with various technical specifications has contributed to changing consumer demand patterns and raising customers’ expectations of obtaining offers from various dealerships or specifications offered in various models, which in turn was reflected in reshaping the sales map and market shares of brands.”
He added, “According to current market indicators, it is expected that the shares of modern Asian brands in the markets will increase during the coming period, by supporting the offers and services offered that raised warranty levels to about one million kilometers and 10 years, which was not usual or available before”.
He pointed out that “the country’s car markets are eligible to record similar growth rates in sales during the second half of this year, supported by remarkable population growth”.
